E&R Industrial Adds Nikon Brand to It’s Line-Up of Industrial Brand Names

Sterling Heights, MI, January 29, 2008 - E&R Industrial is proud to announce the addition of Nikon Measuring Instruments. Established in 1917, Nikon Corporation has been one of the world’s leading optical companies for almost 90 years. For decades, Nikon has been recognized as a world leader in development and manufacturing of advanced optical lenses and precision equipment. From Microscopes to Video Measuring, E&R has a showroom of equipment ready to demonstrate.

To find out more about Nikon, visit www.nikoninstruments.com

To talk to a Metrology Specialist, please e-mail RLasure@erindustrial.com

E&R Industrial Opens New Location in Henderson, Kentucky

Henderson, KY, January 29, 2007 - E&R Industrial, one of the nations largest industrial distributors, is proud to announce the opening of a new location in henderson, Kentucky. E&R Industrial is well known for it’s customer service and experienced sales specialists, and they are now bringing their expertise to the Kentucky market.

Currently, E&R Industrial has 17 locations. With the new location, E&R will be able to service the Kentucky market and bring their quality personal service and extensive choice of brand name products to service the industrial needs of Kentucky.

E&R Industrial is always looking to the future and this new location is sure to contribute to the growing company.

Kentucky Branch:

2244 South Green Street, Henderson, KY 61264

Phone: (270) 826-3281 / Fax: (270) 826-3266

For more information, please visit http://www.erindustrial.com/ 

E&R Industrial Officially Launches New Website - www.erindustrial.com

Sterling Heights, MI, January 28, 2007 - E&R Industrial officially launched their new website, www.erindustrial.com. The website was designed with the customer in mind. The new layout will streamline the purchasing process for the customer and create a smooth and quick checkout. 

 Information and functions on the E&R Website:

• History
• Locations
• Services
• Brands
• Tool Blog
• Overstock Specials
• Commodity Management
• Promo Redemption Program
• Search / Browse Products
• Quick Order - allows customers to shop fast
• Login Account
• Interactive Catalog and Flyer

The website has several methods of learning more about E&R Industrial. Information ranges from basic information about E&R Industrial from it’s history, services, locations, and brands they carry to information about E&R’s commodity management program.

The website also has a tool blog that informs the user of the latest industry news and company information. The customer can also take advantage of the new promo program at E&R where customers can get free promo items when a specific product is purchased. The main feature of the website is the interactive virtual catalog and sales flyer.

The virtual catalog and flyer allows the user to easily search, browse, and purchase products from over 500 brand name manufacturers. The products range from Cutting Tools, Abrasives, Hand Tools, Safety Items, Janitorial/Sanitation, Machinery and MRO just to name a few.

More information about E&R Industrial:

E&R Industrial is an innovative, full-line industrial distributor committed to brand name quality products, competitive prices, and on-time delivery. E&R has expanded to be one of the nation’s largest industrial distributors with 17 locations. From our vast team of experienced field sales specialists to our multi-branch distribution staff, each and every E&R associate knows the value of a customer. With over 370,000 square feet of distribution space, E&R has your business covered.

For personal assistance, please call (866) 795-2424 toll free or visit www.erindustrial.com

New Fractional Digital Caliper from General Tools - Fractional, Inch, and Millimeter

General Tools Mfg just came out with a Fractional Digital Caliper. This is a unique full-featured digital caliper because it has 3 different displays to choose from. The caliper display can change from fractional, inch or millimeter with just the push of a button. Here are some of the features of the new Fraction+ (Fractional Digital Caliper):

Three Mode Digital Display
Fractional, Inch, and Millimeter display options conveniently accessed using the mode button.
Auto On/Off Feature
Automatically responds to caliper motion and periods of inactivity.
Stainless Steel Construction
Precise Measurement
Fractions - Resolution = 1/64″
Inches - Resolution = 0.0001″
Metric - Resolution = 0.01mm